Field Notes
Notes on founder-led growth & the patterns beneath it.
Positioning, visibility, operating rhythm, and the structure that lets a vision move. Written for founders with too much signal and not enough sequence.
Positioning, visibility, operating rhythm, and the structure that lets a vision move. Written for founders with too much signal and not enough sequence.
Awwwards weights Design and Usability at 70%. Creativity, the part everyone chases, is 20%. The same ratio governs brand work.
Before brand, before offers, the founder's own clarity is the first thing to structure.
Anyone can generate output. The edge is now discernment.
Community is not a channel. It's an asset that compounds.
Field Notes is the archive, the longer pieces, kept. The Eight is the weekly letter they come out of: eight short things on brand, growth and taste, four minutes, every week. Essays worth expanding end up here.